Speaks a 1000 words for a lot of web developers out there. An explaination of the dreaded buzzword “Web 2.0″?

Web 2.0 in just under 5 minutes. - Video by Michael Wesch

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This article popped up on the net a few days later explaining the viral impact of the video above.. an interesting read.

He posted a five-minute clip, set to techno music, that helps explain Web 2.0 - the so-called second wave of Web-based services that enables people to network and aggregate information online.

The next morning, Wesch, an assistant professor of cultural anthropology at Kansas State University, sent the link to 10 colleagues and friends. It was a second draft. He mostly wanted their feedback. And they responded positively by forwarding the link to a few of their friends. Within hours, the video had more than 100 hits on YouTube.

“I was elated”, Wesch said. “By that time I was already satisfied that I generated a viral video.”

Eventually, a popular blogger discovered the video and posted it onto his site, which helped send the hits into the thousands. Scores of people saw the clip through the Internet blog search engine Technorati, and a number of them promoted it to the front page of the news aggregate site digg. By then, the blogosphere was all over Wesch’s project, and some were calling it a must-see video for anyone wanting to understand the hottest features of the Web.

The video page had been viewed 19,000 times by early Monday, 30,000 times by the afternoon and 91,000 times by early Tuesday.

Read the full article here: A Lesson in Viral Video


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