Head London

Research by Age Concern discovered that 62% of Brits don’t organise their important affairs, with 97% of us misplacing vital documents around the home. LifeBook, based on an original concept by Age Concern, was designed and built by Head to help older people get to grips on their life affairs – by making it really easy to do. National PR broke this week, it’s great to see everyone talking about it, and there will be campaign activity promoting LifeBook through Age Concern’s national network of charity shops, workers, and direct mail, plus promotion via their main website www.ageconcern.org.uk/lifebook

Tags: age concern, charity shops, documents, Head, lifebook, organize, vital