Research by Age Concern discovered that 62% of Brits don’t organise their important affairs, with 97% of us misplacing vital documents around the home. LifeBook, based on an original concept by Age Concern, was designed and built by Head to help older people get to grips on their life affairs – by making it really easy to do. National PR broke this week, it’s great to see everyone talking about it, and there will be campaign activity promoting LifeBook through Age Concern’s national network of charity shops, workers, and direct mail, plus promotion via their main website www.ageconcern.org.uk/lifebook

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One Response to “Age Concern launches LifeBook”  

  1. 1 Paul Bennett

    Hi there!

    I’m pretty recent in joining a working team for Age Concern (up Yorkshire-way), and am having a look round the net for how much Age Concern is actually gerrin’ off its backside and promoting itself via the Net. This news item sounds good - but it’s rather poor than no-one from the London charity shops, nor their chief-exec’s, nor the committee members or trustees, have come out to comment or congragulate this incentive. This is poor and needs remedying! C’mon people - gerrof y’ backsides!

    C’mon ‘Age Concern’ people - let’s get a bit more active and shout a bit more about ourselves! This is a good thing that’s been promoted here. At least say, ‘Well done’ when someone does something. Or izzit nowt more than ‘just a job’ to most folks…? Let’s hope not!

    I’m gonna start an Age Concern blog pretty soon, where we an share our experiences, tales of shops, folklore, zimmer-frame exchange schemes, ideas, parties, outings, talks, lectures, etc, etc. Anyone into joining and helping out? (if so, email me at megalithix@gmail.com with the subject heading ‘Age Concern blog’)

    All the best - Paul

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