Canvas8 ‘The Changing Face of Media’
Wednesday 16th September 2009 at 12:02 pm
Last week our Ramsey spoke at ‘The Changing Face of Media’, an event hosted by Canvas8 at London’s Host Gallery. The theme was emerging technology. Based on speaker experiences, the theme everyone came along to hear about was: how can brands best use technology and not be used by it?
First up was top media futurist, Gerd Leonhard, who gave a rousing talk about what’s in store technology wise. One of the most interesting things he mentioned was O3B, a Google backed satellite venture that will deliver the web to the whole of Africa and remote parts of Asia and the Far East – in 2010. (O3B stands for the world’s other 3 billion not connected to the web yet). Gerd’s talk was pretty mind blowing, and his blog has more great topics well worth reading.
Next to speak is surely one of the brainiest guys in the biz, David Bausola, creator of several new media firsts, including the famous “where are the Jones’s?” campaign for Ford, and more recently Purefold, developed in partnership with Ridley and Tony Scott’s new venture, Free Scott. David spoke eloquently about Purefold – an open media franchise /platform, for brands, developers, filmmakers, anyone in fact, who wants to collaborate over Purefold’s central theme “what does it mean to be human?” itself a reference, appropriately enough, to Blade Runner. You can find out more about the super interesting Purefold over at ag8.com
Finally, Ramsey gave us a wonderfully clear exposition of how brands can avoid technology ruling them by attending to a simple enough philosophy ‘Move fast, Strike hard’. Ramsey highlighted the need to believe in an idea and take an agile approach to developing it, so you can at least keep pace with the latest trends and technologies, if not outpace them. But you have to really believe in the idea (ergo it needs to be a good one).
All in all 3 excellent presentations and a fab fun evening. A big special thanks goes out to our wonderful hosts, Canvas8, who looked after everyone superbubbly.
For more photos of the event check out Marina’s wonderful set over on flickr.