Canvas8 ‘The Changing Face of Media’
Wednesday 16th September 2009
Last week our Ramsey spoke at ‘The Changing Face of Media’, an event hosted by Canvas8 at London’s Host Gallery. The theme was emerging technology. Based on speaker experiences, the theme everyone came along to hear about was: how can brands best use technology and not be used by it?
First up was top media futurist, Gerd Leonhard, who gave a rousing talk about what’s in store technology wise. One of the most interesting things he mentioned was O3B, a Google backed satellite venture that will deliver the web to the whole of Africa and remote parts of Asia and the Far East – in 2010. (O3B stands for the world’s other 3 billion not connected to the web yet). Gerd’s talk was pretty mind blowing, and his blog has more great topics well worth reading.
Next to speak is surely one of the brainiest guys in the biz, David Bausola, creator of several new media firsts, including the famous “where are the Jones’s?” campaign for Ford, and more recently Purefold, developed in partnership with Ridley and Tony Scott’s new venture, Free Scott. David spoke eloquently about Purefold – an open media franchise /platform, for brands, developers, filmmakers, anyone in fact, who wants to collaborate over Purefold’s central theme “what does it mean to be human?” itself a reference, appropriately enough, to Blade Runner. You can find out more about the super interesting Purefold over at ag8.com
Finally, Ramsey gave us a wonderfully clear exposition of how brands can avoid technology ruling them by attending to a simple enough philosophy ‘Move fast, Strike hard’. Ramsey highlighted the need to believe in an idea and take an agile approach to developing it, so you can at least keep pace with the latest trends and technologies, if not outpace them. But you have to really believe in the idea (ergo it needs to be a good one).
All in all 3 excellent presentations and a fab fun evening. A big special thanks goes out to our wonderful hosts, Canvas8, who looked after everyone superbubbly.
For more photos of the event check out Marina’s wonderful set over on flickr.
A feast of updates…
Thursday 30th July 2009It’s all been very exciting here at Head recently, the whole team have been locked up working hard on lots of great new projects we just can’t wait to share with you, including a new addition to Head Labs but we’ll save news on those for another time.
All hell broke loose last week as Percy Street transformed itself into a mini-jungle as one of the tree’s took a wee tumble and ended up face-down between two cars. An enormous shout goes out to the tree surgeons of our lovely borough who were round in a jiffy to clean up all the mess.
There’s also been a few new additions to the office, starting with our new Web Trend Map from the very intelligent people at iA. “The Web Trend Map plots the Internet’s leading names and domains onto the Tokyo Metro map. Domains and personalities are carefully selected through dialogue with map enthusiasts, and every domain is evaluated based on traffic, revenue, and character.”
Some more photos of this and last years poster can be found over on our Flickr.
And secondly our new four legged friend Lily has joined the team. Unfortunately Lily be working from home for the meantime leaving duster to munch on all of the office grub but stay tuned for more news on the office animal collective soon.
Energy Crunch
Tuesday 21st April 2009
Over the past few weeks we’ve been busy cooking up a new app for British Gas that helps businesses make significant savings on their energy bills.
The Energy Savers Report is a free 15 minute workout that provides you with a detailed summary of your current usage and an estimate of how much you could save. Requiring minimal effort on your part, the Energy Savers Report will produce your own action energy reduction plan and tell you how to engage the support of your fellow employees.
So why not head over to British Gas, save some money and help the planet – all in 15 minutes.
The Energy Savers Report can be accessed over at British Gas Business
Ask Obama
Thursday 26th March 2009We’ve been following the Obama web presence closely and can’t help but feel flattered that they’re using a similar feature we introduced to Webcameron back in its day.
‘Ask David’ was a really popular feature that gave the public a platform to address David Cameron directly. It allowed anyone to register, put forward a question or vote for a question to be answered by David personally. In the true spirit of Webcameron it allowed access to David in a transparent and sociable way. A recent article in The Times quoted Obama’s web guru, Thomas Gensemer as saying “In its day WebCameron was cute, it came across as authentic. That’s a good use of the online media to personalise your candidate.”
‘Ask David’ worked really well for Webcameron and we think ‘Open for Questions‘, the Obama equivalent, will work well for Obama too.
Obama’s ‘Open for Questions’
Webcameron’s ‘Ask David’
Home page photo credit: AP
Shoe mania hits Europe
Thursday 12th March 2009
After mammoth sessions of Sex in the City repeats and pyjama party Sleepovers, Shoemanic.com Europe’s premier online shoe store is now live!
For the last 12 months we’ve been beavering away on an uber lush e-commerce platform for Humanic, the flagship brand of Austria’s shoewear to leatherwear giant, Leder & Schuh.
The new site launched this week in Austria and Germany and will be rolled out across Europe later this year. It offers a seamless shopping experience with thousands of products for women, men and kids.
From pink leather heels, to bags and accessories, Shoemanic has it all.
Keep yourself up to date with the latest fashion trends from around the world, search for the product you’ve been longing for, or cut to the chase and filter by your specific needs like toe shape or heel height.
As you browse, the site keeps track of what you’ve looked at so you can quickly go back to those black high tops you were checking out on your lunch break.
Every product is lovingly displayed from multiple angles and has all the info you need to know, giving you a real sense of what your wallet has been drooling over.
We’re super chuffed to have this site up and running and can’t wait to see what everyone thinks, so why not pick up your Austrian or German dictionary, pop over to Shoemanic.com and see what’s in store.
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Related Post: Europe’s largest shoe retailer appoints Head